Warner Brothers and Chevrolet Sponsorship Reveal
With this sponsorship, we got creative and made a cultural splash. We used the GM headquarters called the Renaissance Center to showcase the Bat Signal and had it shining on the towers in Downtown Detroit. It would alternate between the Bat Signal and the Chevrolet Badge.
Additional tasks included:
Organizing the assets for production
Pricing and hiring the team to activate the spotlight
Working with the GM Communications team to alert the press of the stunt