Warner Brothers and Chevrolet Sponsorship Reveal

With this sponsorship, we got creative and made a cultural splash. We used the GM headquarters called the Renaissance Center to showcase the Bat Signal and had it shining on the towers in Downtown Detroit. It would alternate between the Bat Signal and the Chevrolet Badge.

Additional tasks included:

  • Organizing the assets for production

  • Pricing and hiring the team to activate the spotlight

  • Working with the GM Communications team to alert the press of the stunt

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Digital Integration and Advertising Extension

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North American International Auto Show Reveal