Digital Integration and Advertising Extension

Since we created a life-size Lego Batmobile, it only seemed reasonable to treat it like any other vehicle launch and include it on the Chevrolet webpage. This produced a 65% lift in mobile traffic to the Chevrolet website and generated a lot of cheerful social brand chatter. 

Additional tasks included:

• Ideated on all of the fantastic things that a Chevrolet Batmobile would have as a unique selling value proposition

• Worked with the digital agency responsible for building out the website to decide on the look and feel 

• Acted as the main point of contact for approval with the Warner Brothers and Lego to ensure all brands were being represented accurately