National Commercial Spot Production with Media Buy

Part of the Chevrolet sponsorship of the 2017 Warner Brothers feature film titled The Lego Batman Movie included the creation of a 30-second and 60-second spot that would run nationally on Chevrolet media channels. The team and I created a new "Real People, Not Actors" advertisement, in which genuine Lego Minifigure figurines discuss what kind of person would drive the Lego Batmobile.

The design of this commercial was a joint effort between the Chevrolet brand team, Warner Brothers, and Lego, and I served as the hub of the wheel for over 25 members, in files, approvals, talent voiceovers, and delivering a final product that would perform well for the target audience. 

Additional tasks included:

• Working closely with Campbell-Ewald on the creation and pitch of the commercial

• Organizing contracts for the usage of the musical score

• Initiating conversation with the talent agency Creative Artist Agency for Will Arnett to record for the voice of Batman

• Managing the production budget for contractually obligated asset

• Assuring all parties were always on the same page and in constant communication to be outstanding partners

• Working closely with media agency Carat to secure the correct locations where the commercial would play to not overlap with Warner Brothers and other sponsors' promotions