Lego Batman Chevrolet Movie Sponsorship Premiere
On February 4, 2017, with Warner Brothers Pictures, we activated the Worldwide Premiere Red Carpet at The Regency Village Theatre in Westwood, California. We had the life-size Lego Batmobile on the Red Carpet and celebrated that the year-long project was coming to a close.
Additional tasks included:
Maintained, tracked, and managed a $10M budget for all things associated with the sponsorship of the film
Organized delivery of files and assets, including the life-size Batmobile
Working with media teams to ensure coverage of the sponsorship for brand lift