Tomorrowland and Chevrolet Movie Sponsorship Premiere

Written By Alexandria Darin

On May 9, 2015, with Disney, we activated the Worldwide Premiere Red Carpet at Disneyland in Anaheim, California. We had the 2016 Volt on the Red Carpet and two EN-V concept cars near the entrance to the theatre.

Additional tasks included:

  • Maintained, tracked, and managed a $10M budget for all things associated with the sponsorship of the film

  • Organized delivery of files and assets, including all vehicles on-site, including fleet for talent

  • Working with media teams to ensure coverage of the sponsorship for brand lift as well as photographs with key talent and the vehicle

Alexandria Darin
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