Cadillac Short Film Reveal

On May 14, 2015, Cadillac and Doug Ellin, the creator, director, and producer of Entourage, unveiled a short film detailing the character Ari Gold's journey out of retirement and back to Hollywood. This short was released to strengthen the movie partnership between Cadillac and Warner Brothers and serve as a push as the movie was released in theatres less than a month later.

"Ari Gold is Back" was a joint effort between the GM Branded Entertainment Team, Cadillac brand team, Warner Brothers, and Creative Artist Agency. I played a supporting role in this project. I supported my superiors by acting as a liaison for the on-site events and getting the Cadillac Concept Car, The Ciel, on-site for production of the spot, launch events, Producers By Conference, and The Red Carpet Premiere.

Additional tasks included:

• Working closely with General Motors Legal department on contract negotiation with the talent for the spot