Social Media Influencer Campaign Strategy

Written By Taylor Nguyen

I was to run an influencer campaign of ten influencers for Pozza's Pasta and BACK-YARD Southern Style Seasoning. The campaign aimed to increase brand recognition among the home chef audience. My role was to reach out to influencers, organize the posts, supervise and approve the posts, and then track the campaign's performance. Both brands saw a 200% lift in sales for two consecutive weeks following the campaign. 

Additional tasks included:

  • Identifying influencers to include in the campaign

  • Outreach to pitch involvement 

  • Creation of a 30% promo code

Taylor Nguyen

Taylor Nguyen is a Squarespace web designer and SEO with 7 years of experience.

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