Buick Food Festival Seven City Experiential Tour

In 2014, with my General Motors client, we decided to do something that hadn't been done before and launched a Buick Food Festival Seven City Experiential Tour in addition to the tentpole festivals we activated. This created a lot of buzz, and we secured electronic business-to-consumer data capture with over 200,000+ customers, giving insights into sales. These events surpassed data capture, sales, and revenue growth by 6% year over year execution of all culinary events in 2013. We also enhanced product placement partnerships to reduce the overall budget for culinary event activations by 18%. 

Additional tasks included:

• Managing and attending 20 events 

• Working with multiple other agencies to amplify all of our media

• Interfacing and leading multiple companies that brought each event to life across the country

• Working with partners on shuttle vehicles when applicable