Bhaya Group Ha Long Bay Vietnam Marketing Strategy

Ha Long Bay, off the northeastern coast of Vietnam, was recognized by New7wonders as one of the new 7 natural wonders of the world (2011) and is a UNESCO World Heritage Site. The area includes over 16000 islands and inlets of spectacular seascape and limestone pillars. In Vietnamese, the name "Hạ Long," literally translated, means "descending dragon." According to ancient mythology, the Vietnamese people are said to have descended from dragons themselves.

Bhaya Group contracted me, which runs four different cruise tiers and multiple itineraries around Ha Long Bay. The contract included experiencing the top-tier cruise liner and itinerary while documenting and providing feedback on where they could improve. The included photos are some of the assets given over to Bhaya Group to fulfill this contract.

Additional tasks included:

• Photography, Videography, Drone Footage

• On-site meetings with owners and operators of the cruise line

• Assessing current travel structure and how to improve